The video focuses on a niche audience during the live performance as the audience at the gig is small in numbers. This is different from the other live performance based video's as the audience usually seen in their video's is large in numbers. This subverts the idea of, 'look how many people like us, we must be good', which in essence is a message that both the Mcfly and 30 Seconds to Mars, video's are subtly saying to the audience.
However the idea that Linkin Park and extremely well known band that they decided that using a massive audience isn't necessary and therefore concentrate on a small group of fans, as if saying 'these are true fans, become like these'.Therefore the video style for a bands music video can change depending on their popularity as different elements will work better due to the size of the audience.
The video is a one night performance that shows the bands collaboration with the rapper Jay-Z and shows what the band were doing before the gig throughout the video. The amount of footage that shows the band outside of the gig is about the same amount as showing them at the gig itself, this is unusual for a live performance based video as a large majority of the video is the bands performance itself.
The footage from outside the gig shows the 'light' moments of the band, showing them enjoying themselves and being average people. This is done so that the audience can feel the enjoyment that the band are having through the various shots and footage which then leads to repeatability as the audience would watch the video again due to their enjoyment.
By presenting the band as average people it lets the audience feel closer to the band and their music and therefore would watch the video again due to this 'connection'.
Due to the fact that the rock band, Linkin Park, are collaborating with rapper, Jay-Z, the genre of the music video instantly changes. The music is a mix of rock and rap which is unusual in various ways as two contrasting music genres are being played side by side. This instantly makes the video more interesting as the unusual mix of these two music genres work perfectly well together and therefore would let the audience watch the video again and again.
Due to the fact that the rock music genre is fused with the rap the pace of the video is much slower, again an unusual element of a live performance based video as the clips are usually fast and sudden.
The audience are again brought to feel more apart of the music video and the band due to the various shots of the audience themselves at the gig. The shots cleverly shows a diverse audience, through different genders, race and the way that the audience are dressed.
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