While creating my media text I researched into other media texts that linked with the same genre that i was intending to make, this being rock genre music. This enabled me to ensure that the product that i was making linked with the conventions of a typical rock genre digipak and magazine advert. The 'We Are The Ocean' album cover is an example of me researching into the rock genre media texts before creating my actual product, ensuring the knowledge used of the conventions of rock music.
What signifiers pinpoint the genre?
Example of signifiers in my digipak is the use of images such as the crows in the background of the front cover. Crows signify 'darkness' which shows the music genre as rock as this is the conventions of the music genre, being dark.
What kind of media producer would produce your kind of media text?
Hassle records and Roadrunner records are institutions that would produce my type of media text as this is the genre of music that both companies specialize in.
Does your media text show fluidity of genre or is it similar to older media texts of the same genre? If it is different, how?
My media text doesn't show fluidity of genre as album covers from 40 years ago resemble current album covers of the same rock genre such as 'Queen's' album cover 'News of the World'. These album covers use a surreal approach in order to portray the music genre just like the album cover that I analysed for 'We Are The Ocean'.
The only difference that can relate with genre in both album covers and magazine adverts is the way that the band members themselves are shown. For example the Queen album 'The Works' shows the band members of Queen dressed in an iconographic way that portrayed rock/metal music genre back in the 70s. But in these recent times people dress like that wont appeal much to the younger audience of rock music, only the older audience who knew about these bands from their time period.
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