This video is of a band called 'You Me At Six' performing their song 'If i were in your shoes'. I choose to use this video as it relates to the genre of the type of music video I intend to produce along with a lot of camera styles i find interesting. This video is purely a performance, illustration video in a denotation form as the video is just the band performing with no relation to the lyrics.
- The video uses a lot of close ups of the instruments of the band, this immediately establishes the genre of the music which then immediately appeals to the audience as they know what the video's genre is and thus catches their interest. Also the close ups allow a quicker pace in the video which links with the speed and genre of the music.
- The video is filled with loads of quick cuts and the duration of the camera shot length is also short which adds to the pace of the video and also portrays the genre.
- The video uses a variety of different and interesting shots such as the way the shots cut and merge into one another. This links with the music genre due to the fast pace of the cuts but it also allows repeatability, making people want to watch the video again, due to how interesting and unique the video is. This is a convention that all rock genre music videos have as they try to make the video as interesting, unique and creative as possible.
- The duration of shots are longer on the lead singer while quick shots on all the other band members. This shows that he is the more important member of the band. This can be seen in a variety of other rock music video's as the camera shows more focus on the lead vocalist than any other member.
- The band were shown in a long shot which shows all five members in a interesting, star-like formation on a canted angle while the camera pans. This makes the video interesting and enables the audience to want to watch it more.
- The background is a blank, white background while the band are dressed in dark clothing which makes the audience concentrate on the band which can help to place the face of the band members in the memory of new/old fans.
- The band are dressed in casual clothing which creates a realistic feel to the video. This shows that the band are just average people which will attract a variety of other audiences who may be able to relate more with the band members. However these audiences would be mainly young as this is the type of audience who would relate more with the band because the band them self are young.
- The band are good looking which will also attract a young audience, mainly female, and also allows repeatability as they would want to watch the video again due to the bands looks. This is emphasised via the many close ups of the band as the cameraman/director appears to want to make their looks explicit.
- The close ups of the bands faces while they are performing also shows the bands facial expressions which shows that they are enjoying themselves, this makes the video more enjoyable for the audience and thus emphasise repeatability.
- The atmosphere from the music and the band members in the video are energetic which attracts the attention of a young audience which also enables repeatability as it makes the audience enjoy the video. Also the energy from the video links with the music genre as when a band perform they tend to move around a lot, so this video presents them as if they were at a concert like a performance video does.
- The band as a whole appeals to both male and female audiences as the female would be attracted to the male members of the band while the male audience can relate to the band members.
- The entire video is filmed in handheld which makes the capture more rigid. This links with the genre of the music and what is happening on screen as the band are constantly on the move.
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