Magazine Advertisement Analysis

This magazine advertisement was analysed so that I could understand the relationship and concepts behind advertising a rock genre album in a rock magazine.

• The entire house style of the magazine advert matches the album cover even though it is advertising a gig that they are doing. The reason for this is the gig that the band are doing relates with the music from this album and therefore the theme is kept similar.


• The colours on both the album cover and magazine advertisement follow the generic conventions of this specific rock music genre.


• Firstly the the orangery/red in the back creates the immediate idea of danger due to the connotations of the colour red and the 'fiery' look that the red and orange create together. This links with the immediate response the audience would read from the colour black, which as also danger as the thoughts of black is the unknown danger that hides within it.


• The colour black also creates the idea of mystery due to its connotations of, 'what is in the dark'. This links with the way that the audience never know what to expect from rock as a whole genre due to its sub-genres and complexity.

The way that the red emerges from the darkness could represent many things, such as;

1. When relating to the music genre could be the way that the music 'explodes' out of nowhere.


2. Could represent the bands thoughts and desires towards this tour as the 'fiery' idea could portray there determination.

• The colour and design of the magazine advertisement as a whole is interesting and unique which would immediately catch the audiences eye as this isn't something that they would usually watch.


• The advertisement is limited in text, it goes straight to the point and tells the audience just the key features. This would appeal to all audience types, whether it be a reader just flicking through the magazine and notices the page instead of reading loads of text they can scan the important information and move on.


• The mast head that shows the bands name is presented in a style unique to the band and their music genre, with the white running down the page looking like 'blood' which then represents the connotations of rock music.


• The magazine advert has complex meanings which are presented in simplistic ways which appeal to any type of audience, such as both male and female, as there is nothing that limits the audience type.